What is Affiliate Marketing?

Affiliate marketing has become a bit of a blanket term for a slew of marketing services recently, but at its very core, affiliate marketing is a performance based marketing model that rewards referring traffic sources a commission on sales generated. In short, a publisher refers a brand’s product. If a customer buys the product through a publisher referral link, the brand pays a predetermined commission for the referral.

We define it in the form that it is meant to be used. It is performance based marketing that is present at all levels of the sales funnel. And this isn’t limited to just B2C ecomm sites either. From subscription services to B2B SaaS programs, performance marketing is meant to drive leads, sales, sign ups, and more in a way that can easily meet your cost of marketing goals. From driving new to file to traffic to convincing on-the-fence-consumers on to the “buy” side of the fence, affiliate marketing has a place in your marketing plan.

Why go with Oaktree Affiliate? You’re Brand New, Right?

Yes, I launched this site very recently. However, I’ve been in the affiliate world as a career for

Is Performance PR the Same as Affiliate Marketing?

Affiliate Marketing has become a bit of an umbrella term that encompasses Performance PR. The world of affiliate marketing is colliding heavily with influencer marketing and PR services. And it makes sense; why would a brand pay a flat fee for media without a performance component protecting them? This is where affiliate marketing has become a critical tool for brands looking for PR content. By offering a performance component to reduce flat fee spend, we find a more equitable solution to accessing what has once been considered very gated media houses. This has the double benefit of now allowing brands with lower flat fee spend to access more branches of media than ever before to help increase their brand awareness, reviving an equity in advertising that was once extremely difficult to enter.

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